ITAIS2020: XVII CONFERENCE OF THE ITALIAN CHAPTER OF AIS - ORGANIZING IN A DIGITIZED WORLD: DIVERSITY, EQUALITY AND INCLUSION
PROGRAM FOR FRIDAY, OCTOBER 16TH
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13:30-15:00 Session 1: Opening session + Keynote

WELCOME ADDRESS

Conference Chairs & Programme Chairs

KEYNOTE

Keynote speaker: Prof. Robert Winter (University of St. Gallen) 

Title: Using Simulation-based Research to Study Complex IS Phenomena

Short abstract: Many IS phenomena are inherently complex whose properties and overall behaviour are emergent and inevitably difficult to predict. Nonetheless, we posit that anticipating the emergent behaviour of complex IS phenomena may be feasible with the assistance of theory-informed simulations. Starting with a short introduction to complex adaptive systems and (agent-based) simulation, research into two exemplary complex IS phenomena is presented. IS architecture evolution, the first phenomenon, is analysed through the lens of institutional theory to understand the effect of the different combinations of institutional pressures on IS architecture’s flexibility and efficiency. Digital platform governance, another exemplary phenomenon, is analysed through the lens of tensions and mechanisms to understand the effect of certain strategic decisions by platform owners on the platform’s overall generativity and profitability. The talk concludes with a discussion on how simulation-induced theoretical insights are transformed into a design guidance in these cases, and what we learned from using (agent-based) simulation in IS research in general.

Location: Aula 31
15:10-16:10 Session 2A: Participation, engagement and coproduction for social innovation and sustainable development
Location: Room M1
15:10
Living Lab approach for product innovation and sustainable development in the Cultural and Creative Industries

ABSTRACT. Based on a case study, the paper describes the collaborative methodological approach used to realize a web platform for innovating and improving activities management in the performing arts sector. The living lab approach has supported the co-production process of the new solution by involving as final user the Distretto Produttivo “Puglia Creativa” and the cluster members operating in the performing arts sector. The case study shows how the interaction between the knowhow gained in years of experience in the cultural and creative industries by companies and the specialized technical skills enhanced by the continuous research of university, has generated a pool of highly specialized resources, creating a partnership capable of fully analyse the problem and then create a highly innovative solution that can be used by any user. This demonstrates how the combination of innovation and culture generates innovative solutions for problems of socio-territorial relevance. The final result is a platform for the management of cultural events.

15:30
The role of coproduction and social innovation in a cooperative organization: a case study

ABSTRACT. SSocial innovation and sustainable development are two core principles of the cooperative movement. Due to their local embeddedness and organizational hybridity cooperatives are in the best position to gather the needs of the local communities and implement services that respond in sustainable and innovative ways to the critical issues detected locally. The hypothesis the paper intends to investigate is whether and how combining the cooperatives’ local embeddedness with the adoption of strategies for the involvement of the service users as coproducers, can amplify the role of cooperatives as fundamental actors for local social innovation. The paper discusses this hypothesis based on the result of an exploratory research carried out on an exemplar case concerning a multi-service cooperative that, in the development of innovative social housing projects, involved the beneficiaries of the projects in the delivery of various welfare services to the residents of the complex in which they also live and tom the local community. Through interviews with key members of the cooperative and document analysis, the role of coproduction for the success of the cooperative’s social innovation projects is discussed and some conclusions are drawn to confirm the hypothesis.

15:50
Disability management as a corporate social innovation process

ABSTRACT. Corporate Social Innovation has emerged in the last two decades as a way for firms to exploit societal needs as opportunities to generate innovative ideas under the assumption that unsolved social problems may result in higher costs for them. The work integration of persons with disabilities is one such critical social issue. The paper explores the implementation of disability management as a corporate social innovation process with reference to a selected set of enterprises often cited as international best practices for the integration of persons with disabilities at the workplace. These cases have been analyzed based on a grid defined by comparing disability management guide-lines published by international organizations generally considered as important points of reference for the job integration of persons with disabilities. The grid allows to identify and classify different factors that should be considered in the design, implementation, and evaluation of disability management. The paper presents a mapping of the results of the analysis that allow to compare different strategies enterprises can follow in implementing their disability management function as a corporate social innovation process

15:10-16:10 Session 2B: Sustainable Business Model and Digital Transformation
Location: Room M2
15:10
New Business Models in the Media Sector and Convergence. Case study: Hyper360 Project

ABSTRACT. In Media market traditional business models shift to digital user-centric products and services: innovative non-linear content gives consumers control of the screen and content. This work presents the results of Hyper360 project financed by the EC

15:30
Systematic Literature Review on the development of digital skills in business organisations

ABSTRACT. The purpose of this study is to investigate the status and the evolution of the scientific contributions for the development of digital competencies in the business organisations. So, this paper presents a comprehensive review of the studies associated with the development of digital skills. We use Web of Science database as a primary search engine and cover 135 articles over the period 1998 - 2019. The records are statistically analyzed and categorized using Bibliometrix, a package of R used to create comprehensive science mapping analysis. The find-ings show that researches have grown exponentially between 2016 and 2019 and the trend has continued to grow in recent times. The findings also show how the keywords “management”, “performance” and “innovation” are the most common when it comes to this research field. This work is supposed to be a first step in the attempt to map the fast growing field of digitalisation and the future develop-ments of said process from the managerial perspective.

15:10-16:10 Session 2C: Organizational Change and Enabling Technologies
Location: Room M3
15:10
Study of the impact of ERP System on Employee Professional Performance in Cameroonian Companies

ABSTRACT. Companies invest a lot of time and money in implementing Enterprise Resource Planning (ERP) systems to improve their overall performance. The objective of such technological investment is to improve the well-being of users in particular and the company in general. This study was conducted to answer the question about the impact of ERP systems on user performance in Cameroonian companies, particularly those in Douala and Yaoundé. This work proposes a research model combining the technology, organization, and environment (TOE) framework and the Delone & McLean IS success model to evaluate the determinants of ERP users’ satisfaction and the impact of this satisfaction on their professional performance. The results obtained show significant, positive, and direct links between user satisfaction and service quality; but not significant with the quality of information and the quality of the system, which in turn has a very significant link with the quality of information. Also, perceived usefulness positively, directly, and significantly influences user satisfaction. Similarly, independent variables such as improved coordination and change management significantly, positively but in-directly improve user satisfaction. Finally, as a result, there are very significant and positive links between user satisfaction and professional performance.

15:30
Digital metamorphosis competencies as a human-centric approach to digital transformation: an instrumental collective case research

ABSTRACT. This paper investigates the managerial competencies played at different phases of digital metamorphosis projects. We define digital metamorphosis as the socio-technical counterpart of digital transformation in organizations, where the former focuses more on people’s skills, managerial attitudes and organizational behav-iours rather than on mere technology innovation. We applied an instrumental col-lective case research method, aimed at understanding whether managerial compe-tencies were present and how they configured during projects ranging from con-sumer services to organizational digitization. We collected data of six digital pro-jects with semi-structured interviews carried out in six companies, featuring het-erogeneous sectors, size and technology adoption levels. For each project, we asked which competencies were expected in each project phase, and which of them were observed instead. We recorded relevancy ratings and contextual in-sights about their successful application during the projects ongoing. We report our findings and discuss them in the vein of questioning concepts like fixed man-agerial roles, traditional project management and design methods in organizations. We argue that all of these concepts may be challenged by the metamorphosis of practices, people skills, and projects design that the new wind of digital disrup-tion is weaving.

15:50
Exploring the discourse on Digital Transformation in the domain of non-profit organisations

ABSTRACT. Digital transformation is a highly debated subject in several fields. However, only a few studies discuss digital transformation focus-ing on non-profit organizations. This paper seeks to develop a taxonomy based on a systematic overview of the literature examining digital transformation in non-profit organisations over the last decades. This is the initial step of a research project which aims to investigate the impact that digital transformation has on non-profit organisations. For this research step, we initially identified the dataset of contributions discussing the topic under investigation. Then, we refined the initial dataset, restricting the corpus to 111 papers. The resulting dataset was used to develop the taxonomy. By adopting a conceptual and empirical analysis, we identified the following five dimensions (and their relative values): Digital Aim, Scope, NPO Relevance, Digital Technology, Business Aim. Finally, for every dimension, one single value was assigned to each paper, proposing a useful taxonomy for classifying the contributions investigating digital transformation in non-profit organizations over the last decades. Furthermore, focusing on a subset of dimensions (Digital Aim, Scope, NPO Relevance), we summarize some preliminary results.

15:10-16:10 Session 2D: e-Services, Social Networks, and Smartcities
Location: Room M4
15:10
Exploring political connections and board interlocking through social network analysis

ABSTRACT. This paper focuses its attention on political connection and Board interlocking among firms. If abstractly, political connections and board interlocking influence is evident, its detection and disclosing appear very difficult. The idea at the base of the paper is that network science theories and data visualization technics might be suitable for political connection and board interlocking detection and disclosing. We investigate if and how Social Network Analysis (SNA) could be a revealing one. In particular, we use SNA to explore the hidden relationship among corporate organizations. Using, as case study, the data of Pakistan stock exchange for the period of 2009 to 2015, this work found the deep penetration of political connections and its board interlocking. SNA techniques allow us to find the web of network in which corporations build their relationship with the political connected firms for the valuable access of resources. More than 70% of the investigated firms were found interlocked through the consecutive years. Results were found stronger with the increase of the number of political connections in the board.

15:30
Retweeting in the Age of Fake News - A Cognitive Style Perspective

ABSTRACT. Twitter is not only used to stay connected to a specific group of people or friends, but emerges as a platform to spread news. Celebrities, institutions and news outlets increasingly tweet information which they deem as worthy. However, independent users are also able to share various information, which makes it increasingly hard to distinguish which information is credible. In this research we attempt to gather an overview about Twitter users’ attitude towards news sharing on Twitter and how credible they find information provided on Twitter. Drawing on the elaboration likelihood model, we operationalized the elaboration likelihood with the default cognitive style of the users. Surprisingly, the results show that people with a more rational cognitive style prefer Twitter as a news source.

16:40-17:40 Session 3A: Participation, engagement and coproduction for social innovation and sustainable development
Location: Room M1
16:40
Towards sustainable urban communities

ABSTRACT. Cities of tomorrow as sustainable communities contribute to creating value promoting social and economic urban growth and development. The aim of the study is to elucidate that cities can follow some pathways to develop the city as sustainable urban community. Cities as sustainable and smart communities should promote continuous innovation within knowledge-based, technological-enabled and learning-oriented society. Cities promote smartness as strategic vision that helps design citizen-centered services driving urban organizational networks and cooperation to develop innovation systems. As sustainable communities, cities develop an urban community that enables all the stakeholders to actively play a key role to support innovation and contribute to value creation. Cities use the potential offered by information technology to design a humancentered and community-oriented city able to support urban growth and development engaging urban stakeholders in innovation processes and systems

17:00
THE PARTICIPATION OF LOCAL COMMUNITIES IN THE CO-CREATION PROCESS OF CULTURAL INITIATIVES. THE CASE OF MATERA 2019

ABSTRACT. The European Capitals of Culture (ECOC) initiative has already demonstrated how traditions, culture and the involvement of local communities can boost innovation and value creation. Based on the analysis of in-depth interviews with managers from the Foundation Matera Basilicata 2019 and Project Leaders from the local associations who took part in the creation of the program for Matera ECOC 2019, the authors found evidence of the co-creation process behind the organization of the cultural initiative. Starting from a set of eight value drivers, mentioned in the Dossier of Matera 2019, the present paper highlights how these values can become pivotal elements throughout all stages of the program development and execution (e.g. capacity building, crash test, go and see, etc.) of an international cultural event such as Matera 2019, as well as in the empowerment of the local entrepreneurship operating in the creative field, thanks to the development of a dense network of relationships and collaborations under a “local brand” strongly perceived outside the community.

17:20
(Co-)Producing knowledge out of the academic box. A service-based view of citizen science

ABSTRACT. This qualitative paper sets out to build upon recent developments in public management and service science literatures to better understand the increasing engagement of individuals and communities in the co-production of knowledge within Citizen Science (CS) projects, i.e., research collaborations where tasks are performed by members of the public. Mapping the scattered geography of contemporary CS, the study focuses on two cross-cutting make-or-break factors: the role of ICT and the individual motivations to participate in CS. The paper argues that a broader appreciation of CS informed by a ‘service’ view becomes itself a potential source of new insights not limited to the CS field. In particular, the study proposes that framing CS as a ‘service ecosystem’ can provide public decision makers and IS designers with essential insights for the broader understanding of conditions, processes and outcomes of citizen’s online experience.

16:40-17:40 Session 3B: The role of e-HRM and digital innovation in Human Resources Management
Location: Room M2
16:40
How smart is this working? Traces of proactivity in the Italian experience during Covid-19

ABSTRACT. The purpose of this study is to highlight some specific dimensions in work practices that emerged in the SW experience lived by workers during Covid-19 lockdown. Among these dimensions, we consider the adoption of proactive behaviors by smart workers and the role of remote support by organizational, superiors and co-workers. Indeed, we believe that such dimensions have assumed greater significance by virtue of the characteristics of suddenness and absence of preparation for the switching in remote working during lockdown. In detail, it aims to examine how responsibility and self-regulation as principal declination of proactivity can be fostered by superiors’, co-workers’ and organization support. The findings of the analysis, carried out on a sample of 254 employees in Italy, which responded to a survey directly proposed by the authors during May 2020, demonstrate the importance of co-workers’ support and organizational support for proactive behaviours by workers, as well as the positive role these supports play in reinforcing superior’s support for workers. The results offer interesting stimuli for the debate on a more intensive use of SW to improve workers’ proactivity among scholars and practitioners in the fields of Human Resource Development and Management and Organizational Behaviour, domains in which increasing attention towards the usefulness and implications of SW asks for in-depth analysis.

17:00
Fostering Generation Z digital skills’ development: implications for Universities and HR

ABSTRACT. Individuals belonging to Generation Z are also known as “digital natives” because internet already existed when they were born (1997-2010). This creates the common belief that not only do they live online, but they also have strong digital skills. However, a dearth of scientific research on the subject puts this widespread belief into question. With this research, we aim at exploring Gen Zers' digital skills. We collected data from 1,000 Italian secondary school students and we found that they possess excellent mobile, social and operational skills. Moreover, they have a good capacity to search for information and use online environments. On the contrary, they lack creative skills. This offers implications for Universities in redesigning their educational curricula, and for HR in companies in crafting new jobs and internal training on digital skills.   

17:20
Work Digitalization and Job Crafting: The Role of Attitudes toward Technology

ABSTRACT. Responding to recent calls in literature, this article aims at investigating the effect of digitalization and information and communication technologies (ICT) on job crafting, a proactive behavior defined as work personalization or indi-vidual job redesign. More specifically, through a qualitative pilot study and a quantitative study in progress, we examine the attitudes toward technology – namely the individual’s collection of beliefs which determines whether or not to engage in certain related behaviors – leading to these “do it yourself”, un-structured, and self-targeted practices in a working context that is increasingly digitalized. The inductive qualitative research with 28 interviews suggests the mediating role of two variables in the smartphone and general social media usage. Implications for theory and practice, suggesting optimal behaviors and functioning within organizations arising from positive and proactive attitudes and traits of individuals, are discussed.

16:40-17:40 Session 3C: Socio-Technical perspectives for a sustainable future of work and society
Location: Room M3
16:40
The Italian Academic Research System and its Evaluation: a Conceptual Framework Inception

ABSTRACT. In this paper, we introduce the main topics and the initial settings of an Italian PRIN project aimed at investigating how the systematic adoption of systems for the evaluation of research in the Ital-ian academic context may influence research outcomes. We motivate the need to adopt and adapt a conceptual framework, which may identify, define and describe the relevant entities involved in the evaluation process, their measurable properties and relations. We then present the first draft of an ontology derived from an existing ontology about the academic world, namely the VIVO ontology, and the criteria for its design. We report the steps taken to modify the received ontology in order to fit it to our purposes, with an interdisciplinary contribution to the selection and adapta-tion of entities. Novel considerations about the use of formal conceptual systems and the contri-bution of our work to the socio-technical view are finally drawn, and some further directions of the project are proposed.

17:00
An analysis of United Kingdom Schools' Information Security Policies: A socio-technical approach

ABSTRACT. UK schools collect and store large amounts of data on their students, parents, and staff. This makes them attractive targets for both external and internal attackers. To respond to and manage security risks, many schools have developed and implemented Information Security policies. This paper explores and analyses the content of 100 UK schools’ security policies with an aim to examine the extent to which these policies address security risks faced by schools. Such exploration has the potential to assess the effectiveness and the relevance of security policies. The key findings show that many security policies are primarily centered on traditional technology-focused solutions and not on threats targeting the human elements in their organisations. In addition, it could be argued that between poor readability scores and large word counts, these policies are not very accessible to staff. This paper proposes that a socio-technical approach to information security would potentially result in better understanding of the role and application of security policies in schools and, therefore, improved information security.

17:20
Literature Search Habits of MIS Academics: Empirical Evidence on the Discovery of Impactful Research

ABSTRACT. The amount of academic literature published every year has increased at a steady 20% rate since the 1990s. With this impressive growth of available information, the discovery of relevant papers that are worth reading is recognized to be challenging. The search mechanisms of online archives are generally considered limited, as search keywords typically span multiple research areas and retrieve a large number of papers that are only partly pertinent to the user’s interests. Furthermore, the definition of research area provided by online archives is usually very broad and far from the more practical notion of research field. This paper starts from the observation that working to improve online search is valuable only if the actual search habits of academics point to a tangible need for better search mechanisms and a willingness to put an effort in discovering relevant content. The research questions of this paper are whether and to what extent academics perform their search online, use current advanced search mechanisms, and what is the role played by online search in different phases of the research process. To help answer these questions, the paper presents the results of an empirical survey conducted with academics in the MIS field. Findings from 326 respondents unveil interesting insights on the literature search habits of academics and, overall, indicate that despite the consensus on the low quality of current online search mechanisms, only a tiny minority of users seems to be willing to trade search simplicity for relevance.

16:40-17:40 Session 3D: Digitalizing the last mile. Organisational and societal implication of Artificial Intelligence and Big Data in Industry 4.0
Location: Room M4
16:40
AI-powered curricula selection: a neural network approach suited for small and medium companies

ABSTRACT. AI and Big Data, in the last years, are changing the business in any aspect. In this paper we deal with the process of curricula selection for small and medium companies, i.e. the so-called last mile of the digitalisation. This study proposes a new algorithm that could be integrated into the preliminary CVs screening process carried out by an interviewer in order to assess the right collocation to the skill set of the interviewee for the specific job position. The algorithm analyzes the text of a CV to correctly predict the right job position for the candidate. In particular, we show that with off-the-shelf components it is possible to train and run an artificial neural network suited to support HR in the process of curricula selection.

17:00
Design of a Methodology for Automated Identity Verification: The Case of the Gambling Industry

ABSTRACT. Nowadays, ensuring security in the digital world is a priority for gambling companies. This work provides an accurate methodology to develop an automated online identification system by leveraging on Artificial Intelligence applications.

17:20
Big Data, Public Investment and Economic Growth in the COVID-19 Epidemic. Evidence from an ANNs Experiment on EMU Countries

ABSTRACT. The Covid-19 crisis causes deep economic losses worldwide, expecially in the Eurozone. We use public investments in Big Data as a policy tool able to accelerate the recovery, using a ML model with an ANNs applied to the EU.

17:40-18:40 Session 4A: Participation, engagement and coproduction for social innovation and sustainable development
Location: Room M1
17:40
An Emerging Digital Ecosystem: Blockchain Competence Certification Networks

ABSTRACT. In this paper, we investigate how blockchain technologies improve the certification system and generate added value for different involved actors: learners, educational institutions, and businesses. An exploratory study is proposed to systematize the overall impacts of blockchain in the field of digital certification while focusing on university education as the main research field. We carried out a desk analysis, a direct observation/focus groups and semi-structured interviews with key players of the two Italian universities that first adopted a blockchain-certification system. The aim is to make sense of drivers and value generation conditions in the new scenario introduced by the development of DACS (Digital Academic Certification System), shedding light on the relationships between actors in the ecosystem that characterize the different types of complementarities between actors and services before and after the introduction of blockchain-based platforms and the personal wallet containing titles and certifications. Three main findings arose from the study, related to actors, ecosystem and complementarities. The main contributions of this study from the theoretical point of view is that it produces a first empirical evidence to the new Ecosystem Theory proposed by Jacobides et al. (2018). From the managerial perspective, this study contributes to better identify and debate conditions and success factors unlocking value generation and benefits embedded in Digital Certification Ecosystems.

18:00
Organizing cybersecurity in action: a Pragmatic Ethical Reasoning Approach

ABSTRACT. This paper contributes to the literature on cybersecurity governance by suggesting an approach based on design thinking and pragmatism. As Jeffrey Sachs in his The Age of Sustainable Development, 2015, reminds us: “The essence of sustainable development in practice is scientifically and morally based problem solving”. The paper draws on pragmatism because from its earliest formulation, pragmatist thought was anchored to a dual interest in ethics and science. Under this lens, pragmatic ethics cannot exist as a set of rules or principles, but rather requires a cyclical, empirical process whereby ethical principles and context interact to promote justice among stakeholders in the research of reliable solutions during the unravel of critical events. Design thinking sheds light on the ongoing interaction among the relevant actors (bearing different, often conflicting interests and values) with their competing ideas to co-produce appropriate solutions in a given social and technical context. As a result, a Pragmatic Ethical Rea-soning (PER) process approach is proposed for managing unexpected critical events when or-ganizations must learn on-the-fly ethical and design solutions.

17:40-18:40 Session 4B: The role of e-HRM and digital innovation in Human Resources Management
Location: Room M2
17:40
Social Media Use and Organizational Identity: A Case Study

ABSTRACT. Organizational identity (OI) concept has been used only sporadically in information systems (IS) research despite the fact that technology in general and social media (SM) in particular are transforming the way individuals, groups and organizations think about and define themselves. This study examines the relationship between the extent of employees’ SM use for professional purposes and the nature of OI that employees hold about their employer. This relationship was examined in a medium-sized Italian HR Consulting Company. Data were collected by interviewing 22 employees and from examining their LinkedIn accounts. The preliminary findings illustrate that OI might not depend on employees’ SM use. Our analysis unearthed both strategic and cultural aspects of employees OI, with the former prevailing, but found that that these aspects do not vary depending on the extent of employees’ SM use. Taking into consideration that LinkedIn is the world’s largest professional SM, the study also has important practical implications highlighting the need to explain SM use to employees.

18:00
Exploring the relationship between brand-leadership and internal branding. How social media influence this process?

ABSTRACT. The internal branding and brand-leadership constructs have already been explored in literature, but what is lacking is an in-depth analysis on which variables can influence this relationship. This paper aims to fill this literature gap. To fill the gap in literature on which factors influence the relationship between brand-leadership and internal branding, we argue that social capital and adequate HR practice strategies can positively mediate this relationship, while social media play an amplifying role. In today’s society it is unthinkable not to talk about digital transformation, in particular social media has fundamentally changed people’s private and professional lives. The questions that guide this work are: How brand centered HRM and social capital influence the relationship between brand-leadership and internal branding? How this relationship varies according to a social media usage intensity? To answer these questions, an online questionnaire was administered to 9 different companies with the aim of understanding how collaborators perceive and live their brand.

17:40-18:40 Session 4C: Socio-Technical perspectives for a sustainable future of work and society
Location: Room M3
17:40
Job Satisfaction Analysis for effective organizational change management: An Action Research Approach.

ABSTRACT. Aim of the paper focuses to identify and discuss the five job satisfaction fits and contracts between the employer and the employees as originally presented by Mumford. The study data was derived from the preliminary work done on the case study in a telecommunication company adopting an action research approach. It is based on the researcher and participants' experience together with reflection, a collaboration between the researcher and the employees. The job satisfaction framework is used to measure and investigate the overall job satisfaction of the employees for effective organizational change management. Baxter & Sommerville [1] states that the system stakeholders inevitably have different concerns. It is important to meet the concerns of the stakeholders for effective organizational change management. According to Mumford [15], a job satisfaction survey of 2000 showed that a third of managers are unhappy with their jobs, 40% want to change jobs, 49% think that morale in their organization is low, 55% say they face frequent stress at work, 30% think their health is suffering and half say they have too little time to build relationships outside work. Authors have developed a participative framework for investigation, job satisfaction and stakeholder analysis through action research. Action research in an organizational setting draws the researcher and the employees involved into a joint process aimed at meeting agreed intentions. The relationship between the researcher and the employees is dynamic, as they develop over time. Research and the participants share their experiences and worries in action research to resolve issues.

18:00
“We know it is real”: harvesting consciousness with a descriptive information system

ABSTRACT. How can an IS help enact scientific research, based on the descriptive, transcendental phenomenological method, affording the assessment of child psycho social emotional development, from therapist daily treatment notes, in a way credible to the concerned professional communities? We look at the overlap between subjective and scientific, in constructing an ad-hoc IS, by applying Amedeo Giorgi’s scientific descriptive phenomenological method to the investigation of human consciousness, elaborated from Edmund Husserl’s transcendental phenomenology. We use Giorgi’s method, in our case study search, for scientifically assessing evidence, on the validation of the clinical treatment. Illustrating socio-technical issues involved in the sophisticated organisational intervention, for the adoption of the technical infrastructure. Changing the clinic’s formative context (Ciborra 1994), in “therapeutic” co-construction with users, beyond participatory design (Jacucci 2007, Martin & Jacucci 2008). Key in performing: technically, is the choice of the very scale used in clinical treatment for describing child development, as scaffolding structure supporting therapist expression in reporting; organisationally, is merging all therapists into a community of practice, and exploiting the web of shared understanding developed in their intersubjective dialogue. Our methodology of scientific investigating therapists’ notes, provides a subjectively derived, scientific assessment of the clinical treatments practiced.

18:20
To err is (only) human. Reflections on how to move from accuracy to trust for medical AI

ABSTRACT. In this paper, we contribute to the deconstruction of the concept of accuracy with respect to machine learning systems that are used in human decision making, and specifically in medicine. We argue that, by taking a socio-technical stance, it is necessary to move from the idea that these systems are ``agents that can err'', to the idea that these are just tools by which humans can interpret new cases in light of the technologically-mediated interpretation of past cases, like if they were wearing a pair of tinted glasses. In this new narrative, accuracy is a meaningless construct, while it is important that beholders can ``believe in their eyes'' (or spectacles), and therefore trust the tool enough to make sensible decisions.

17:40-18:40 Session 4D: Digitalizing the last mile. Organisational and societal implication of Artificial Intelligence and Big Data in Industry 4.0
Location: Room M4
17:40
Operator 4.0: What to Know to Share Knowledge?

ABSTRACT. Knowledge is widely recognized as the most important strategic resource for the organization since it is critical for value creation and business performance. Nowadays, Industry 4.0 (I4.0) paradigm highlights more than ever the crucial role of knowledge, demanding new and broader knowledge to overcome the multiple challenges of digitization. Therefore, it is enhancing the relevance of knowledge sharing within the organization, which is key to increase the company knowledge base. The transfer of knowledge in the context of I4.0 requires special attention, as it introduces new actors that workers have to interface with. Indeed, employees now operate in a new and much more dynamic context, namely the Organization 4.0, characterized by the presence of many technologies to support operational tasks and a highly automated workplace. Individuals operating in the organization 4.0 (operators 4.0) should thus become smarter and need new specific skills to manage the greater complexity. In particular, we argue Operator 4.0 needs a pre-existent pool of knowledge, in terms of skills he possessed, to optimally participate and enable the transfer of knowledge. In doing so, based on a review of the existing literature about knowledge management and I4.0, this article presents a conceptual model outlining the key skills for enabling knowledge sharing within organization 4.0.

18:00
Adoption of Smart Speakers for Voice Shopping

ABSTRACT. Abstract. This study aims at determining the effect of perceived risk, privacy concerns, and smart speaker learning capabilities on the adoption of smart speakers for voice shopping. To this end, we used the theory of reasoned action (TRA) and the interpersonal theory of personality to propose a conceptual model that we tested using a mixed methods research design. Our results show that indeed, perceived risks, privacy concerns, and perceived learnability of smart speakers influence consumer intention to use smart speakers for voice shopping, which then influences actual use. Theoretically, this paper contributes to new theoretical perspectives regarding the learning capabilities of AI systems and their importance in AI adoption. Specifically, we use an insightful interpersonal theory and develop a scale that can be used to measure the learnability of AI systems as perceived by users. Practically, we show information systems (IS) and marketing managers key factors that need to be considered when providing voice shopping services through smart speakers.